Contributo da comunicação visual na simbiose entre espaço e tecnologia: o caso Zora

نویسندگان

چکیده

Visual communication is a key factor for the graphic development of project. The association Zora, in scope event “De cor”, has as main goal to establish event, well connection between public and city Marco de Canaveses. With this focus, use Motion Graphics, its application Video Mapping, prove be most suitable visual elements generate empathy with target audience.The research structured through study concepts identity, evolution, various forms intervention, from animation emergence Graphics. In context, Mapping approached platform cultural events. An analysis designer’s role conception also promoted. Case studies are used investigate contribution typography technologies events.In empirical work, was made projectual methodologies informed by design involving varied set steps, processes, techniques, methods, seeking respond general objective study.This project allowed reflection on importance efficiency new technological instruments an social importance, revealing itself enhancer message communicate audience.

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ژورنال

عنوان ژورنال: Avanca - cinema

سال: 2022

ISSN: ['2184-0520', '2184-4682']

DOI: https://doi.org/10.37390/avancacinema.2022.a450